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From two reliable sources: Camera is ready but Sony didn’t feel they need to rush the A7sIII…but this might change now!

Sony A7sIII:

Two very reliable sources told me that Sony has zero need to rush the A7sIII launch. A7III is still selling hot and the A7sII has no competitor yet. That’s why they didn’t launch the A7sIII yet. That said the camera is 100% ready for launch whenever Sony feels it’s the right time.

I hope that the new Panasonic FF mirrorless will finally make push the red button to Sony and launch the new camera. Unlike Canon and Nikon we can expect Panasonic to give us top-notch video features when it gets announced on September 25.

For now I do believe the High End APS-C E-mount camera will be announced first and the A7sIII will follow shortly after…

Thoughts on the new Full Frame Mirrorless war:

We can expect Canon, Nikon (and in minor measure Panasonic) to be hot topic on magazines and website for the upcoming months: Release, tests, in Stock status notifications and so on. I think it’s crucial for Sony to announce something that can take away the spotlight from the competition. They cannot afford to be on the defensive.
Honestly I don’t see the A7sIII being the camera doing that. It simply is a too specialized niche camera. A7III and A7rIII are still young on the market and a new A9II is certainly not going to be announced any time soon. I think something like a new A9r or a new medium format system camera would be dealbreaker but honestly I don’t think that’s going to happen yet…

What do you think?

요약

2 개의신뢰할수있는소스가 A7sIII바디는준비되어있지만 소니는A7sIII바디의런칭을서두르지는않고있다고말해주었다. 그것은아직경쟁할만한바디가없기때문이다. 그러나 파나가풀프미러리스를발표하게된다면 소니도그런여유를부리지는못하게될것이다. 나는 파나가풀프미러리스바디를발표해주는것을희망하고있다. 파나풀프미러리스바디는 캐논니콘보다 우리에게 최고의비디오기능을제공해줄것이라고기대할수있기때문이다. 나는소니가 High End 크롭E마운트바디를먼저발표하고 A7sIII바디가그뒤를따를것이라고예상하고있다. 쨌든 파나풀프미러리스바디가발표된다면 소니가 A7sIII바디의런칭을서두르게될듯하다.