I-10

- Targeted towards enthusiasts, retro lovers and fashionistas

- 5x Optical Zoom with Intelligent Zoom

- 12.1 MP

- Face detection recognized dogs and cats

- Triple anti-shake protection: CCD shift, ISO raising, and Movie SR mode.

- 720p 30p HD movie recording (AVI files)

- Picture in Picture function as well as art filters

- Comes in Classic Black or Pearl White; available in February for $299.95

H90

- Targeted towards general consumers

- 12.1MP

- 2.7 inch LCD

- 720p 30p movie mode with SR movie stabilization

- 5x Optical zoom

- The Optio H90 will ship in February 2010 in a choice of Orange-Silver, Matte Black and Ceramic White for $179.95.

E90

- Entry level crowd

- 10MP

- 3x optical zoom

- Double anti-shake protection

- Art Filters

- Priced at just $99.95