원문: www.canonrumors.com/more-an...

More Analysis of Canon’s 2017 Fiscal Performance in Cameras

요약하자면 캐논이몰락하고있다라고주장하는사람들이많지만 그들의주장과는다르게 캐논은여전히잘버티고있으며 잘나가고있다고하네요.

흥미로운것이있다면 전체카메라시장이축소되고있지만 캐논의매출은 지난 3 년동안거의그대로였다고하네요.

그리고 타사가 캐논을제치고 새로운마켓리더가되었다고주장하는사람들도있지만 수치를보면그러한주장과는다르다네요.

쨌든 캐논마빡은정말대단하네요..

Canon News has done some further analysis of the camera market and how it specifically relates to Canon.

There are a couple of interesting things in the numbers.

While a lot of us enthusiasts continue to proclaim the downfall of Canon, their market share remains around 50% and has grown considerably since 2015.

The second interesting thing according to the numbers, is while the entire camera market continues to shrink, Canon’s sales have remain pretty much the same over the last 3 years. We see a few camera companies claiming they’re becoming the new market leaders, Sony being the biggest offender, but the numbers simply do not back up these claims.

A few years ago Canon said they were going to release cameras that were more focused, rather than jack-of-all-trades models, and I think that has started to happen and will continue. Expect more of the same in 2018, with an industry leading number of new camera bodies, starting with at least 3 new ones in February.





원문: www.canonrumors.com/canon-f...

Canon Fiscal Year End 2017, It Was a Good Year

Canon has released their 2017 year end results, and they were quite good for the company. Canon saw a nearly 20% gain in sales and operating income up about $3 billion USD or 44.8%.

Canon is a large company, and their acquisition of healthcare and security companies has had a very positive effect on their bottom line, as well as their tried and true office imaging division.

Things are also looking up for the camera imagine division, which saw growth in a declining market. Canon saw almost a 4% increase in sales and a very good 22% gain in operating profit for the division.

Canon achieved their sales growth with the launch of 6 new cameras, which was the most in the industry, and their growth in mirrorless remains in double digits.

Canon predicts a small growth of 1.2% in camera sales, which would suggest they’ll continue to announce more cameras than anyone else in the industry.

Canon also plans to continue developing their G series line of cameras, even as the compact camera market continues to shrink at a fast rate, Canon predicts a 16% decline in compact camera sales in 2018. Canon will continue to work on increasing their market share, as well as increasing profits in the segment.

Canon had this to stay about the state of the Camera industry:

In 2017, the market for interchangeable-lens cameras shrank by 1% to 11.4 million units. This rather small decrease reflects, among others, the market’s recovery from the supply shortage caused by an earthquake in 2016. We, on the other hand, posted a sales decline of 3% to 5.51 million units, which was in line with our plan. Although our sales decreased at a faster rate than the market, this was expected as our sales were at a high level in 2016 because the earthquake did not affect us.

Canon took steps to stimulate demand through new products, launching 6 models in 2017, the most in the industry. All of these new products were well received by the market, receiving high markets for their enhanced network connectivity and AF capabilities for which there is strong user demand. Among these, we grew sales of the 6D Mark II – a model that features a full-size sensor in a body that is relatively compact and light and offers improvements in basic functions, which contributed to the shift to hi-amateurs. Launching such new products, enables us to limit the decline in selling prices and as a result, we improved sales and profitability compared with last year.

As for 2018, given that the market in 2017 was at a high level due to the earthquake, we expect the market to shrink by 4% to 11 million units. Within this market, however, we expect our unit sales to be 5.5 million units, which is in line with last year.

The new products launched in 2017 that were just highlighted will contribute to sales for a full-year. With this and continued efforts to enhance our lineup we will stimulate demand and work to further increase our market share. Within this, for mirrorless cameras where we are working to enhance our lineup, this year we continue our aim to grow at a double-digit rate, putting focus on expanding sales of mainly new products that captures SNS user demand.

From a profit perspective, we will work to improve our product mix by raising the proportion of new product sales. Additionally, to reduce costs, we will promote automation and in-house production as well as accelerate sales of mirrorless cameras thereby benefiting from lower cost of sales through volume effect.

Next, compact cameras.

In 2017, the market shrank by 10% to 13.5 million units, while our sales were flat at 4.04 million. In 2018, we expect the market to shrink by 19% to 11 million units. Within this, we expect our sales to decline 16% to 3.4 million. Despite the markets continued decline, we will continue to take steps to improve our profitability and market share, expanding sales of mainly G series premium models.